1034 Words 5 Pages. Subway identified its target market as “Demanding Young People Who Know Their Own Minds”. 2.3 Segmentation and Target Market. Twitter; Facebook; LinkedIn; Its Subway Kids ‘Pak’ has also been relaunched with Bear Pure Fruit Yoyos replacing cookies and/or crisps, plus a fruit juice drink also being added as an optional extra. The restaurants offer a huge variety of sandwich types and each customer can build their own to have exactly what they want on it. Therefore, the age of 18-39 is the most attractive market segment for Subway as there are a lot of fitness freak girls and boys who are concerned about the physical appearance and carbs. Target Markets . They offer wider menu and better quality fresh products. Harry Jacob will be the owner of the new Subway franchise in Hillsborough, California. 12. “The consistently high customer satisfaction performance for Grill’d is certainly delivering the gourmet burger restaurant an increasing customer base as a relatively new entrant to the market. We’ve become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy. DID YOU KNOW? Measured in terms of sales, KFC is the world’s second-largest restaurant chain after McDonald’s. The target market of SUBWAY is adults between the ages of 16 and 39 and the target audience is perfect for everyone from casual get-togethers with just a few friends to gigantic parties with hundreds of guests. Subway, which has more than 26,000 locations in the U.S., is a huge lunch destination. By Ronan Shields 17 Jun 2013 6:12 pm. Our business targets are as follows: Company Summary 3.1 Company Owner. Image: flickr-photos/walmart3/ Subway Price/Pricing Strategy: Below is the pricing strategy in Subway marketing strategy: Subway serves its products for higher price than its competitors. SUBWAY use marketing segmentation, targeting and positioning strategies to develop their market. Subway is aiming to broaden its appeal beyond young people by relaunching its kids offer and promoting its stores as a family friendly environment. You... Continue Reading . Subway Target Market Essay. So I have discussed coca-cola many times and tried to find out who they target. The limited service restaurant was founded by … Tourist make up the largest segment of our target market, at about 85% of the total market for our products. And also expanded in beverages with ‘Seattle’s best coffee’. Subway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods.Subway uses mass selling as their primary way of advertising. As a fast-food business, Subway’s product is suitable for everyone who is craving delicious sandwiches. Subway's Target Market : Young, Urban, Health Conscious Product : SUBWAY menu offerd a wide variety including salads, pasta, dinners, soups and desserts. Majority of population lies in between these age groups. Grill’d opened its first store just over a decade ago in 2004 while other leading fast food chains have been in Australia since the 1980s (Domino’s Pizza and Subway) or even earlier. Subway SWOT Analysis; Subway Strengths: Below are the Strengths in the SWOT Analysis of Subway: 1.Worldwide brand recognition and high brand loyalty. Subway’s U.S. system sales declined 4.4% to $10.8 billion in 2017, ... Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage – convenience stores, grocery retailing, restaurants and noncommercial foodservice – through media, … The reality is that their target market is very vast and includes every man who has emotions, who want to be happy, feel beautiful emotions. Subway’s spread was soon conquering a bigger target than America’s strip malls: its airwaves. More than 40% of the target market prefer healthy eating outlets such as Subway, where food is fresh, healthy, and delicious. Marketing Plan Phase II: Identifying Segmentation Criteria That Affect Target Market Selection Introduction For Subway Sandwiches, the global leader in franchised subway sandwich shops, the segmentation criterion that affects target market selection varies significantly within each community, city and metropolitan area chosen for expansion. The marketing strategy; The problem removal; The social acceptance; The message strategy ; We begin by revealing their target market. Subway prepare its sandwiches as per customer’s preferences, in front of them according to their choice. Subway Market Research, 114 sivua, 7 liitettä Saimaan ammattikorkeakoulu Lappeenranta Liiketalous, yritysten ja taloushallinnon juridiikka ... To know the target group and its preferences can be a huge advantage. To find your target market, requires researching. With a target audience of adults ranging from ages 18 to 34, Subway is now targeting those individuals who are looking for fast food that is healthy. The Outcome. The SUBWAY® brand is committed to making SUBWAY® restaurants and operations as environmentally and socially responsible as possible. Sales of sandwiches are growing 15 percent annually, outpacing the 3 percent sales growth rate for burgers and steaks. The brand strives to conduct business in a way that creates profit for franchisees while minimizing the impact the business has on the environment and improving the lives of SUBWAY® customers, employees, franchisees, vendors and communities world-wide. If you aim too broad you risk not capturing enough … An alternative to traditional fast food, we offer freshly cut veggies, toppings, protein and freshly-baked bread to create the perfect meal with freshly baked cookies all at a great value! Our target market will the residential community based in Hillsborough along with the non-residents – people who don’t live near us but have come to the area for any purpose. Subway targets market is young adults between age of 16 & 39, although people of all ages and background enjoy the delicious and healthy sandwiches. The target market of Coca-cola. There is overlap of these segments. By targeting and positioning its brands, Subway® analysis the market pattern and deliver a clear, distinctive message to the potential audience. If we can convince just 15% of those people to buy our sandwiches twice a month, we’ll sell 65,000 sandwiches to that market alone in 2001. Menu reflects demand for fresh, healthy and fast food. 3. Knowing this would make it easier to make decisions concerning products, service and promotion. Subway is aware of its target market population’s irregular food habit and majority do not like to opt for variety of food choices, as these customers prefer to choose what they want. The chain spent half a billion dollars in 2013 on promotional spots, more than such prodigious advertisers as Progressive or Budweiser. 2.0 Marketing Mix of Subway According to Kotler Armstrong (2010), the set of controllable tactical marketing tools which are product, price, place and promotion is a marketing mix that the firm blends to produce the response it wants in the target market. Subway Positioning: A healthier, fresher alternative to conventional fast food. Experiential Marketing . Hard work has seen Subway become one of the most successful fast food franchises in Australia (Subway-target market, 2007). There are about 18,000 people living and working in Ashland. 4.3 MARKET SEGMENTATION Demographic The age group of consumers that Subway is targeting are those people who are aware of calories and health. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. Subway is a U.S.-based quick service restaurant chain known for its six inch and foot long submarine sandwiches. Targeting Market Subway targets market is for the youngster and adults that age of 16 to 40, although people of all ages and background enjoy the delicious and healthy sandwiches. Hygenic food and quick … 4 P's of Subway Restaurants: Promotion. You May Also Find These Documents Helpful . A target market is a group of people to whom you want to aim to sell. Age, location, occupation and hobbies are a few of the demographics that make up target markets. 2.1 Product Product is the company offers the goods-and-services combination to the target market (Kotler Armstrong, 2010). 125,000 + target market exposures! 2. This target profile provides a comparison of Subway ’ s customers compared to: a) Total Population 14+ b) Total Purchased from Fast Food Places/Restaurants in the Last 4 Weeks They constantly offered wider menu and better quality fresh products from 1996 to 2005. Kentucky Fried Chicken also popularly known as KFC, is an American fast-food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken and is second in the list of top competitors of Subway.. Our secondary target market also desires a delivery service for pizza, or a take-out approach. Today, the SUBWAY brand is the world’s largest submarine sandwich chain with more than 44,000 locations around the world. Deauville and its surrounding communities are a growing middle-class area with nearly 14,000 residents. The increase in sales of the sandwiches has been a result of decreases in consumer interest in hamburgers and fries and increases in demand for healthier options. About Subway Your local Warren Subway® Restaurant, located at 71 Market Street brings delicious ingredients and mouth-watering flavors in billions of sandwich, salad and wrap combinations to you. An alternative to traditional fast food, we offer freshly cut veggies, toppings, protein and freshly-baked bread to create the perfect meal with freshly baked cookies all at a great value! A majority of these residents are families of four or more. Current Marketing Program. From the beginning, Fred has had a clear vision for the future of the SUBWAY brand. Subway® understands and utilises its advantages that attribute customer engagement and conversion. Subway Target Market: Children and youth from middle and upper class. Subway Target Market Essay 1034 Words | 5 Pages. Mostly the people ages between that mention ages influence of the number of fans of Subway. Attributes and Benefits and Subway’s Target Market One major attribute and benefit of the Subway brand is its ability to provide unique food items to its customers. Subway started as a single outlet in the city of Perth, Australia in 1987. About Subway Your local Pascagoula Subway® Restaurant, located at 2316 Market St brings delicious ingredients and mouth-watering flavors in billions of sandwich, salad and wrap combinations to you. Subway said it was targeting 3,000 stores by 2020, up from 2,500 currently. When the Subway Sandwishes Experiential Marketing campaign wound down Inventa had achieved: Over 125,000 exposures; 15,000 unique one-on-one interactions; 8,000 free Subway Sandwich’s enjoyed; 6,000 Subway coupons distributed; Inventa Offers Full Service Experiential Marketing. Please join StudyMode to read the full document . Maybe you're a hair salon marketing yourself to middle-aged men who like sports, or maybe you're a restaurant catering to savvy couples with interest in exotic cuisine. A target market is a group of customers that need your product or services. Subway has also introduced an array of vegetarian products for Indian market. Tony Tiu: Makati subway target operations by 2025 still intact | ANC February 10, 2021 admin Marijuana Health Benefits 20 Market Edge: Agriculture and infrastructure businessman Tony Tiu is confident that project completions are still on track despite delays due to the pandemic and … The Subway franchise of sandwich restaurants plans to create about 5,000 jobs over the next three years. 2.4 Target of the Company . Subways fast food varies from other fast food chains in that it is a more healthy option that is made to each person’s specifications.